Business marketing is a way to develop sales opportunities based on referrals and introductions. This can be a low-cost marketing method that includes events such as face-to-face, gatherings, phone and -mail and social media.
Networking is important especially to small businesses as it provides a way for your business to develop its place within the community.
Shared knowledge lets you expand on your personal knowledge and see things from other perspectives. This can be an opportunity to learn and gives you the chance to avoid common pitfalls.
Networking often provides your business with new opportunities such as referrals, business leads and other connections. Word of mouth advertising, or referrals, are still very popular and people often would prefer to take the recommendation of their friends and family. Networking and telling people about your business helps to increase brand awareness and recognition and in turn help increase your share of the market.
Another benefit of networking is the chance to raise your profile. Attending networking events gets yourself known in the community and helps to build your reputation as the leader in your industry.
Opportunities for networking in Saskatoon are endless.
Many professional associations will host their own networking events throughout the year, so check with any professional associations you are a part of.
Organizations such as Saskatchewan Young Professionals & Entrepreneurs run networking events that help bring together people from different professions and industries. Smaller companies may also host their own networking and training events in your community.
If you are not interested in attending a networking event but still want to reap the benefits you can do things like:
- Whatever your business’ approach to networking may be remember that it is a valuable tool that can be used to unlock countless opportunities. You just need to get out there and talk!
As the end of the year draws closer, client gifts are often top of mind for small and big businesses alike. Promotional calendars can be the perfect way to say thank-you while helping to keep your business on your customers minds.
Calendars are a great client gift as almost everyone uses calendars throughout the year. Most people have at least one if not more calendars, in their home, their office or other places of business. They are often places in visible and often high-traffic locations which gets people looking at them and familiar with your brand.
A promotional calendar can be the perfect way to keep your brand top of mind for a longer period of time than with other promotional products. Calendars are used for 12 months or longer so you know your customers will be reminded of your brand more frequently than with products that may be consumed or misplaced much before the year mark. This continued presence in your customers lives helps to build loyalty and keep people coming back to you!
If cost is a concern and hold back when considering ordering promotional calendars this year, it is great to know that they are actually one of the most cost effective gifts that one can give!
There is certain information that you can include on your promotional calendar to increase advertising effectiveness. These include contact information and hours, important dates for your company, personalized photos that showcase your company and of course your logo!
Our top 5 picks for 2018 calendars are:5 - Custom sticky note calendar
3 - Living Healthy wall calendar
1 - Standard seed paper eco desk calendarRemember that while many factors are at play, emotion often contributes to customer’s purchase decisions. Keep your brand top of mind by ordering your calendars today!